Zoonotic  -  Carole Lamarque

A New Paradigm for Designing Successful Viral Business Strategies

KORTE INHOUD

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic : a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid19 can inspire a successful viral business strategy.
2021 Taal: Engels zie alle details...

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2021 Uitgever: Lannoo 236 paginas Taal: Engels Grootte:  245x175x18 ISBN-10: 9401475148 ISBN-13: 9789401475143