Winning in Emerging Markets - Krishna G. Palepu
a road map for strategy and execution
KORTE INHOUD
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsand then quickly gaining a competitive edge in those high growth regions.
Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu both well respected thinkers on the subject argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructureand then to formulate strategies around what the authors call institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids...
Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu both well respected thinkers on the subject argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructureand then to formulate strategies around what the authors call institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids...
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2010 Uitgever: Harvard Business Press 272 paginas Taal: Engels ISBN-10: 1422166953 ISBN-13: 9781422166956Koop dit boek tweedehands
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Mooi boek in erg goede staat, er staat wel een naam voorin. [Titel: Winning in Emerging Markets]
