Winning at new products - Robert G. Cooper
accelerating the process from idea to launch
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KORTE INHOUD
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry...
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2001 Uitgever: Perseus Pub. 425 paginas Taal: Engels ISBN-10: 0738204633 ISBN-13: 9780738204635Koop dit boek tweedehands
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