What Motivates Greek Consumers to Buy Organic Food?  -  Stela Cazacu

KORTE INHOUD

Interest in organic farming and food has increased tremendously as consumers and marketers respond to coverage in the media about health and environmental impacts of pesticides, genetically-modified organisms, and food safety. Consumption of organic food in Greece is very low and, at the same time, it is increasing at a fast rate. Thus, in the present book, an attempt was made to identify the motivations behind the purchasing of organic food among the Greek residents of Thessaloniki. The study adopted a qua...
2012 Taal: Engels zie alle details...
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Details

2012 Uitgever: Lap Lambert Academic Publishing GmbH KG 136 paginas Taal: Engels ISBN-10: 3659174564 ISBN-13: 9783659174568