Wally Olins on Brand - Wally Olins
KORTE INHOUD
Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.
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2005 Uitgever: Thames & Hudson 256 paginas Taal: Engels ISBN-10: 0500285152 ISBN-13: 9780500285152Koop dit boek tweedehands
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Boek in goede staat, wat lichte sporen van gebruik oa aan de randen en hoekjes. [Titel: Wally Olins On Brand]
