Waiting for your cat to bark? - Bryan & Jeffrey Eisenberg
Persuading Customers when they ignore marketing
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KORTE INHOUD
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create p...
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2006 Uitgever: Thomas Nelson 240 paginas Taal: Engels ISBN-10: 0785218971 ISBN-13: 9780785218975Koop dit boek tweedehands
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