Smoke Gets in Your Eyes - Martin Jana; Thibodeau Michael
Branding and Design in Cigarette Packaging
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KORTE INHOUD
With more than 300 examples of cigarette pack designs, this is an exploration of how designers have used words, pictures and eye-catching graphic design to make smoking irresistible. Complementing the striking images is a text that examines the changing ways in which specific cigarette brands have been promoted over the years. What factors distinguish a successful brand from a flop? Why did the industry market both uptown and downtown brands simultaneously? What makes certain symbols popular across far-flu...
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2000 Uitgever: Abbeville Press 143 paginas Taal: Engels Grootte: 254x210x25 ISBN-10: 0789206404 ISBN-13: 9780789206404Helaas, laatste exemplaar werd verkocht (door Boekhandel Louis Tinner). Vind andere edities via de zoekbalk bovenaan!