The Tipping Point - How Little Things Can Make a Big Difference - Malcolm Gladwell

Name: The Tipping Point - How Little Things Can Make a Big Difference
Availability: InStock
Author: Malcolm Gladwell
ISBN: 9780349113463

how little things can make a big difference

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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid chan...

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