The New Rules of Marketing and PR - David Meerman Scott
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
KORTE INHOUD
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
2009Taal: Engelszie alle details...
