New Business Road Test, The - JohnMullins
What entrepreneurs and investors should do before launching a lean start-up
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KORTE INHOUD
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP
Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.
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Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.
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2017 Uitgever: Pearson Education 360 paginas Taal: Engels Grootte: 234x156x28 ISBN-10: 1292208392 ISBN-13: 9781292208398Helaas, laatste exemplaar werd verkocht (door Prometheus). Vind andere edities via de zoekbalk bovenaan!