The New Age of Innovation: Driving Cocreated Value Through Global Networks - C.K. Prahalad
Driving Co-Created Value Through Global Networks
KORTE INHOUD
Named one of the Best Books on Innovation, 2008 by BusinessWeek magazineFrom the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation. The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. In this landmark work, Prahalad and Krishnan explain how t...
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Als nieuw [Auteur: C.K. Prahalad] [Titel: The New Age of Innovation: Driving Cocreated Value Through Global Networks]
