The Myth of Excellence  -  Frederick A. Crawford, Fred Crawford, Ryan Mathews

Why Great Companies Never Try to Be the Best at Everything

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KORTE INHOUD

In this "Wall Street Journal" business bestseller the authors make a compelling case for the wisdom of focusing energy and resources on more targeted goals. By choosing the attribute on which to dominate, differentiate, or be at industry par, they provide a new way to be relevant to customers without breaking the bank.

2001 Taal: Engels zie alle details...

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2001 Uitgever: Three Rivers Press 251 paginas Taal: Engels ISBN-10: 0609810014 ISBN-13: 9780609810019