The Long Tail  -  Chris Anderson

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KORTE INHOUD

What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.
2007 Taal: Engels zie alle details...

Categorie

Non-fictie > Geld en economie

Details

2007 Uitgever: Arrow Books Ltd 256 paginas Taal: Engels Grootte:  19x131x195 ISBN-10: 1844138518 ISBN-13: 9781844138517