The Long Tail - Chris Anderson
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KORTE INHOUD
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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2006 Uitgever: Random House 238 paginas Taal: Engels ISBN-10: 184413850X ISBN-13: 9781844138500Koop dit boek tweedehands
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