The Leaky Funnel - Hugh Macfarlane
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KORTE INHOUD
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn ...
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2007 Uitgever: MathMarketing 242 paginas Taal: Engels ISBN-10: 0975135414 ISBN-13: 9780975135419Koop dit boek tweedehands
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