The Innovator's Method: Bringing the Lean Start-up into Your Organization  -  Nathan Furr

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"Whether you call it "lean start-up," "design thinking," or "agile," a new method is revolutionizing how to successfully create, refine, and bring ideas to market--without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. Innovation experts Nathan Furr and Jeff Dyer aim to change that. Based on field work with thousands of managers and validated insidedoz... Lees verder...

2014 Taal: Engels zie alle details...

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2014 Uitgever: Harvard Business Review 268 paginas Taal: Engels ISBN-10: 1625271468 ISBN-13: 9781625271464