The Experience Economy - B. Joseph Pine
Work Is Theater & Every Business a Stage
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KORTE INHOUD
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Onli...
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1999 Uitgever: Harvard Business School Press 254 paginas Taal: Engels ISBN-10: 0875848192 ISBN-13: 9780875848198Koop dit boek tweedehands
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Hardcover, with dust jacket. 254 pages. Text in English. As new with minimal signs of use. Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gi...