The End of Shops - Cor Molenaar
Winning the Battle for the Customer
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KORTE INHOUD
Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, t...
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2013 Uitgever: Taylor & Francis Group 210 paginas Taal: Engels ISBN-10: 1409449742 ISBN-13: 9781409449744Koop dit boek tweedehands
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