The discipline of market leaders - Michael Treacy
choose your customers, narrow your focus, dominate your market
Stockfoto
KORTE INHOUD
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? Why does Lands' End remember your last order and even your family's clothing sizes but after ten years of membership American Express still solicits you to join? How is it that some companies are reinventing competition in their markets while others are seemingly oblivious to the chang...
1x uitgelicht door verkopers
"Absolute klassieker - heel leesbaar"
Categorie
Details
1995 Uitgever: Addison Wesley 208 paginas Taal: Engels ISBN-10: 0201406489 ISBN-13: 9780201406481Koop dit boek tweedehands
bij volgende verkopers
gerelateerde boeken
Diamantjes
"Absolute klassieker - heel leesbaar"
Het boek heeft wat gebruikssporen. Geen markeringen of bijschriften. De bovenrand van de boekomslag is beschadigd.