The design of business - Roger L. Martin
why design thinking is the next competitive advantage
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Most companies today have innovation envy. They yearn to come up with a gamechanging innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovativethey spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing ...
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing ...
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2009 Uitgever: Harvard Business Press 191 paginas Taal: Engels ISBN-10: 1422177807 ISBN-13: 9781422177808Koop dit boek tweedehands
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Hardcover, 191. ISBN 9781422177808. very good / zeer goed. [Auteur: MARTIN, Roger] [Uitgever: Harvard business review press] [Titel: design of business, why design thinking is the next competitive advantage]