The Copywriter's Handbook - Robert W. Bly

Name: The Copywriter's Handbook
Availability: InStock
Author: Robert W. Bly
ISBN: 9780805078046

A Step-By-Step Guide To Writing Copy That Sells

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are:
• eight headlines that work—and...

2006 Taal: Engels zie alle details...

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