The Co-Creation Paradigm  -  Venkat Ramaswamy, Kerimcan Ozcan

coverImage
Stockfoto

KORTE INHOUD

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful ...
2014 Taal: Engels zie alle details...
Deel:kopieer

Categorie

Non-fictie > Design en vormgeving

Details

2014 Uitgever: Stanford University Press Taal: Engels ISBN-10: 0804789150 ISBN-13: 9780804789158