The Channel Advantage: Going to Market With Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit - Lawrence G. Friedman
KORTE INHOUD
Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT & T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill).-
1999Taal: Engelszie alle details...
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1999Uitgever: Butterworth-Heinemann228 paginasTaal: EngelsISBN-10: 0750640987ISBN-13: 9780750640985Koop dit boek tweedehands
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Als nieuw [Auteur: Lawrence G. Friedman] [Titel: The Channel Advantage: Going to Market With Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit]
