The Balanced Scorecard - Robert S. Kaplan, David P. Norton
translating strategy into action
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KORTE INHOUD
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and l...
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and l...
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1996 Uitgever: Harvard Business School Press 322 paginas Taal: Engels ISBN-10: 0875846513 ISBN-13: 9780875846514Koop dit boek tweedehands
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