The attention economy and how the media works - Karen Nelson-Field
Simple truths for marketeers
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KORTE INHOUD
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense...
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2020 Uitgever: Palgrave Macmillan 168 paginas Taal: Engels ISBN-10: 9811515395 ISBN-13: 9789811515392Koop dit boek tweedehands
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