The Analytical Marketer - Adele Sweetwood
How to Transform Your Marketing Organization
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KORTE INHOUD
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. "The Analytical Marketer" provides critical insight into the changing marketing organizationdigital, agile, and ...
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