The 18 Immutable Laws of Corporate Reputation - Ronald J. Alsop
Creating, Protecting, and Repairing Your Most Valuable Asset
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KORTE INHOUD
From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.
Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled...
Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled...
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2004 Uitgever: Free Press 288 paginas Taal: Engels ISBN-10: 074323670X ISBN-13: 9780743236706Koop dit boek tweedehands
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