Switch - Chip Heath,Dan Heath
How to Change Things when Change is Hard
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KORTE INHOUD
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.
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2010 Uitgever: Broadway Business 305 paginas Taal: Engels ISBN-10: 0385528752 ISBN-13: 9780385528757Koop dit boek tweedehands
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[Auteur: Chip Heath; Dan Heath] [Titel: Switch How to Change Things When Change Is Hard]