Strategic Marketing Management - Richard M.S. Wilson, Colin Gilligan
Planning, implementation and control
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KORTE INHOUD
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control.
This new, revised and updated edition builds on the str...
This new, revised and updated edition builds on the str...
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