Strategic Management - Melissa A. Schilling
KORTE INHOUD
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
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Bevat onderlijningen/markeringen. [Titel: Strategic Management of Technological Innovation]
