StrADegy Advertising in the Digital Age - Steven J. Fredericks
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"Through examples and personal research, [Steven] Fredericks persents unique insight into how major industry sectors are examining their advertising strategies, the explosion and impact of political advertising, and how law and order in the advertising industry will be challenged during this transition. In a world of change, Fredericks outlines his vision of what the future may hold for the advertising industry." -- From the dust jacket.
Taal: Engels zie alle details...
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Uitgever: TNS Media Intelligence 146 paginas Taal: Engels ISBN-10: 0978863003 ISBN-13: 9780978863005Koop dit boek tweedehands
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[Auteur: Steven J. Fredericks] [Titel: Stradegy: Advertising in the Digital Age]