Maximizing Lead Generation - Ruth Stevens
The complete guide for B2B marketers
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The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!
Lead generation is Job One : B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right.
Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace-from enterprise technology to industrial equipment to professional services.
World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement.
You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.
Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity-and company profits.
You'll Lear...
Lead generation is Job One : B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right.
Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace-from enterprise technology to industrial equipment to professional services.
World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement.
You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.
Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity-and company profits.
You'll Lear...
2011Taal: Engelszie alle details...
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Details
2011Uitgever: ALPHA BOOKS DIV OF PEARSON206 paginasTaal: EngelsISBN-10: 0789741148ISBN-13: 9780789741141b2b businessbest practicesbook written by world-renowned marketing expertfrom prospect to loyal customerhigh-quality leadshow to involve mediahow to maximize leadsincludes many illustrationsinsights in buying processesmarketingmarketing automationmarketing campaignsmarketing databasesroi improvements
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