Global Sport Business  -  George Foster

A Decision-Making Approach

KORTE INHOUD

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O'Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sp...
2016 Taal: Engels zie alle details...

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2016 Uitgever: Taylor & Francis Group 520 paginas Taal: Engels ISBN-10: 1138919543 ISBN-13: 9781138919549