Selling to the C-suite - Nicholas A.C. Read Dr. Stephen J. Bistritz
what every executive wants you to know about successfully selling to the top
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KORTE INHOUD
It's the goal of every salesperson: getting access to senior client executives-the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One t...
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