Riding the Waves of Culture: Understanding Cultural Diversity in Business  -  Fons Trompenaars

KORTE INHOUD

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factor...
1997 Taal: Engels zie alle details...

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1997 Uitgever: Nicholas Brealey Publishing Ltd 275 paginas Taal: Engels ISBN-10: 1857881761 ISBN-13: 9781857881769