Priceless - Diana Lasalle
Turning Ordinary Products into Extraordinary Experiences
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KORTE INHOUD
Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are consistently disappointed in their interactions with companies. And while experts say that the creation of "customer experiences" is the new requirement for success, few companies have managed to deliver.
Now, veteran experience consultants Diana LaSalle and Terry A. Britton take businesses from concept to practice, offering a tactical guide to creating ...
Now, veteran experience consultants Diana LaSalle and Terry A. Britton take businesses from concept to practice, offering a tactical guide to creating ...
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2002 Uitgever: Harvard Business School Press 208 paginas Taal: Engels ISBN-10: 157851746X ISBN-13: 9781578517466Koop dit boek tweedehands
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Verkoperscategorie: economie, management
[Auteur: Lasalle, Diana & Terry A. Britton] [Pagina's: 181] [Taal: en] [Uitgever: Harvard Business School Press] [Jaar: 2003] [Titel: Priceless: Turning Ordinary Products into Extraordinary Experiences]