Predictive Marketing  -  Omer Artun

easy ways every marketer can use customer analytics and big data

KORTE INHOUD

"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time cust...
2015 Taal: Engels zie alle details...
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2015 Uitgever: John Wiley & Sons Inc 246 paginas Taal: Engels ISBN-10: 1119037360 ISBN-13: 9781119037361