Persuasive copywriting - Andy Maslen
using psychology to influence, engage and sell
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KORTE INHOUD
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secre...
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2015 Uitgever: Kogan Page 226 paginas Taal: Engels ISBN-10: 0749473991 ISBN-13: 9780749473990Helaas, laatste exemplaar werd verkocht (door SmartBooks). Vind andere edities via de zoekbalk bovenaan!