Persuasive Copywriting - Andy Maslen
Cut Through the Noise and Communicate With Impact
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KORTE INHOUD
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.
With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and ar...
With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and ar...
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2019 Uitgever: Kogan Page 296 paginas Taal: Engels ISBN-10: 0749483660 ISBN-13: 9780749483661Helaas, laatste exemplaar van deze editie is recent verkocht!