Partnership Marketing  -  Ron Kunitzky

How to Grow Your Business and Transform Your Brand Through Smart Collaboration

KORTE INHOUD

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with ...
2010 Taal: Engels zie alle details...

Details

2010 Uitgever: John Wiley And Sons Ltd 288 paginas Taal: Engels ISBN-10: 0470676701 ISBN-13: 9780470676707