Nudge  -  Richard H. Thaler

Richard H. Thaler

KORTE INHOUD

Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard Thaler and Cass Sunstein astutely observe, we don't always choose well. The reason, the authors explain, is that we all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error. Thaler and Sunstein invite us to enter an alternative world, one that recognizes our h...
2009 Taal: Engels zie alle details...

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2009 Uitgever: Ballantine Books 312 paginas Taal: Engels ISBN-10: 014311526X ISBN-13: 9780143115267