Navigating the New Retail Landscape  -  Alan Treadgold

A Guide for Business Leaders

KORTE INHOUD

"The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or ...
2016 Taal: Engels zie alle details...

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2016 263 paginas Taal: Engels ISBN-10: 0198745753 ISBN-13: 9780198745754