Mastering the hype cycle  -  Jackie Fenn

how to choose the right innovation at the right time

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KORTE INHOUD

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.

Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.

It doesn't have to... Lees verder...

2008 Taal: Engels zie alle details...

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2008 Uitgever: Harvard Business Press 237 paginas Taal: Engels ISBN-10: 1422121100 ISBN-13: 9781422121108