Marketing Management - GREG. JOHNSTON MARSHALL (MARK.)
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KORTE INHOUD
Greg Marshall andMark Johnston, both of Rollins College, have taken great effort to representmarketing management the way it is practiced in successful organisations today. The content of the4th edition reflects the major trends in the managerial practice of marketing,and the pedagogy is crafted around learning and teaching preferences in today'sclassroom. Newly incorporated coverage includes the impact of the COVID-19 pandemicon supply chain and crisis management, global privacy practices among Big Tech...
Taal: Engels zie alle details...
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