Marketing for the Mad (Wo)Men of Tomorrow - Wim Vermeulen
Strong brands in a world of algorithms
KORTE INHOUD
Which Communication model, according to the latest research, is the most effective in our digital world?
What can we learn from the advertising giants of the sixties and the giants of today?
What can the TapForward Model mean for your brand? Marketeers in the digital world of today face a monumental challenge. Given the ever-growing mountain of data, the algorithm invasion and a seemingly ad-allergic consumer, advertising campaigns are losing their effect. However, we, the marketeers, are the biggest...
What can we learn from the advertising giants of the sixties and the giants of today?
What can the TapForward Model mean for your brand? Marketeers in the digital world of today face a monumental challenge. Given the ever-growing mountain of data, the algorithm invasion and a seemingly ad-allergic consumer, advertising campaigns are losing their effect. However, we, the marketeers, are the biggest...
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166 nummered pages.Book is used 1x.Second edition december 2018.Bol.com:new,30 euro.