Marketing 6E - Paul Baines, Paolo Antonetti, Sara Rosengren
Marketing 1e bachelor UA
Stockfoto
KORTE INHOUD
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with ma...
Categorie
Details
2022 Uitgever: Oxford University Press 783 paginas Taal: Engels ISBN-10: 0192893467 ISBN-13: 9780192893468Koop dit boek tweedehands
bij volgende verkopers
gerelateerde boeken