How Advertising Will Heal the World and Your Business - Mark Woerde
KORTE INHOUD
The time has come for a radical paradigm shift in branding as we know it. Where, in the past, branding has seemed mainly focused on fulfilling hedonistic individual needs, it’s gradually becoming clear: people are waiting for brands to help them help others. And, in doing so, these so-called “Meaningful Prosocial Brands” help fulfill a basic, strong and growing need: the need to live a meaningful life. This book, based on extensive research in the world’s 16 biggest economies, unveils new insights and practical knowledge that can make your brand grow and bring about a huge positive impact on our world.
“Soon, kindness will be a gobal brand, bridging the chasm between compassion and commerce, and prosocialism will carry the day. Mark Woerde and his 24,000 friendly people have brought a new ethical dimension to the world of advertising!” – Professor Dirk Salomons, Director of the Program for Humanitarian Affairs at the School of International Public Affairs, Columbia University.
“Mark Woerde shows how to use powe...
“Soon, kindness will be a gobal brand, bridging the chasm between compassion and commerce, and prosocialism will carry the day. Mark Woerde and his 24,000 friendly people have brought a new ethical dimension to the world of advertising!” – Professor Dirk Salomons, Director of the Program for Humanitarian Affairs at the School of International Public Affairs, Columbia University.
“Mark Woerde shows how to use powe...
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2011Uitgever: Free Musketeers159 paginasTaal: EngelsISBN-10: 9048419271ISBN-13: 9789048419272Koop dit boek tweedehands
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