Why Dutch cows do not speak Chinglish  -  Mariska Stevens

Negotiation Practices in Intercultural Business Communication

KORTE INHOUD

Contemporary economic and business communication have become increasingly global, dynamic and fast changing. The obstacles Chinese entrepreneurs encounter in the business culture of The Netherlands are an example for problems Chinese entrepreneurs face when entering the European market.

The title of this book refers to the uneasy, sometimes difficult, but also heart-warming and funny communication styles between the Dutch, European and Chinese business worlds. The book outlines a theoretical and practical ap...
2012 Taal: Engels zie alle details...

Details

2012 Uitgever: LM Publishers Vertaler: Zhong Jie 336 paginas Taal: Engels Grootte:  221x144x20 ISBN-10: 9460222218 ISBN-13: 9789460222214