Kotler on Marketing - Philip Kotler
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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to ...
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2001 Uitgever: Free Press 272 paginas Taal: Engels ISBN-10: 0684860473 ISBN-13: 9780684860473Koop dit boek tweedehands
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