The practice of new products and business - J. Braet; P. Verhaert
KORTE INHOUD
The authors are convinced that developing new products and
gaining more benefits from them are urgent necessities for our
Western economy. If Europe still wants to play an important and
primary role in the world economy, it will have to focus on its core
business. Therefore, product innovation and the corresponding
entrepreneurial reflexes should be common knowledge of all
researchers, engineers and businessmen, because they constitute
the class of people that are responsible for the creation of added
value. Innovation comes with uncertainty, risk and the taking of
difficult decisions.
In this book, the emphasis lies on practical approach. In the first
part, a successful approach on how to handle the product
development trajectory is presented. A second part will discuss the
valorisation trajectory of new developments. In order to keep
the book readable and practical, the tools and methods used at
several locations in the first and second part, are described
extensively in a separate third part.
This book is aimed at students...
gaining more benefits from them are urgent necessities for our
Western economy. If Europe still wants to play an important and
primary role in the world economy, it will have to focus on its core
business. Therefore, product innovation and the corresponding
entrepreneurial reflexes should be common knowledge of all
researchers, engineers and businessmen, because they constitute
the class of people that are responsible for the creation of added
value. Innovation comes with uncertainty, risk and the taking of
difficult decisions.
In this book, the emphasis lies on practical approach. In the first
part, a successful approach on how to handle the product
development trajectory is presented. A second part will discuss the
valorisation trajectory of new developments. In order to keep
the book readable and practical, the tools and methods used at
several locations in the first and second part, are described
extensively in a separate third part.
This book is aimed at students...
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